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JohnASE
Green Belt
Joined: 06 Feb 2008
Posts: 492
Location: SoCal
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Posted: Wed Jul 13, 2016 6:22 pm Post subject: Pokemon Go can draw prospective students |
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You've all probably heard of Pokemon Go. If not, it's a hugely popular new game. I won't get into details here, but people wander around the real world while playing. Today, one of my Facebook friends said that he signed up two new students who came across his dojo while playing the game.
I did a little research on the game's marketing potential and thought I'd share. I spent very little time on this, so you might want to look deeper.
If you're lucky, you have a Poke-spot near you. If you drop a lure there, people will come looking for Pokemon or other prizes. They'll come anyway, but the lure makes the spot more appealing. You can earn lures in-game, but you can also purchase them relatively cheaply. I think I saw $1 per lure stated somewhere. All this will do is draw traffic into your area, but I assume more traffic generally means more students.
It looks like as of now, you can't create a new Poke-spot nor a Pokemon Gym. Maybe they'll offer that in a future update.
If you're interested in learning more, I came across this article that I thought was pretty good. http://www.forbes.com/sites/jaysondemers/2016/07/13/6-ways-to-use-pokemon-go-in-your-local-marketing-campaign/2/#da7c09b395c3 The article mentions also using the social aspects of the game or free charging stations to get people in the door.
This phenomenon is too new for much good info, but it might be a fun way to do marketing. _________________ John - ASE Martial Arts Supply
www.asemartialarts.com |
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Lupin1
Black Belt
Joined: 15 Dec 2009
Posts: 1637
Location: Naples, FL
Styles: Isshinryu
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Posted: Thu Jul 14, 2016 5:17 am Post subject: |
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You can only drop a lure from the Pokestop, so you may have to walk over there to drop it, but you can leave once you do.
If you are planning on doing this, make your user name has your dojo name in it, so people can see that it was you who dropped the lure. They'll be grateful.
Also, if you can put up some signs around the Pokestop area. You could even make it cute and Pokemon related ("Gotta catch em all" with a picture of all your belt colors? A "which team are you?" faceoff where people can mark their team and see who gets the most?)
I may or may not be way too into this game. I created an account last Friday solely to use it to promote my place of work. Now I'm zoning in on level 16 and I've taken three gyms.
It's a lot of fun.
Last edited by Lupin1 on Fri Jul 15, 2016 5:11 am; edited 1 time in total |
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DWx
Black Belt
Joined: 17 Jan 2007
Posts: 6455
Location: UK
Styles: Tae Kwon Do & Yang family Tai Chi
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Posted: Thu Jul 14, 2016 12:13 pm Post subject: |
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It just launched in the UK today. It would be a great marketing scheme (and money making scheme for Nintendo) if businesses could pay to have a pokestop or gym assigned to their location. My local church community hall is actually my local pokestop, saw quite a few kids gathering there earlier. _________________ "Everything has its beauty, but not everyone sees it." ~ Confucius |
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JR 137
Black Belt
Joined: 10 May 2015
Posts: 2442
Location: In the dojo
Styles: Seido Juku
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Posted: Thu Jul 14, 2016 1:09 pm Post subject: |
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Not to be "that guy," but wasn't there a situation somewhere in the South where people were being lured somewhere through this game and then robbed? |
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bushido_man96
KF Sensei
Joined: 31 Mar 2006
Posts: 30188
Location: Hays, KS
Styles: Taekwondo, Combat Hapkido, Aikido, GRACIE, Police Krav Maga, SPEAR
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Posted: Thu Jul 14, 2016 3:32 pm Post subject: |
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JR 137 wrote: |
Not to be "that guy," but wasn't there a situation somewhere in the South where people were being lured somewhere through this game and then robbed? |
I have heard that things like that are happening. It won't likely be the norm, but with the amount of people playing, especially kids, what for predators to exploit it.
There's been a lot of foot traffic in our area with this game, especially at our courthouse. There is a spot out there, and its drawing lots of people. I'm not sure if this would be a concept I would use to try to draw people in or not, but thanks for sharing the info here. _________________ www.haysgym.com
http://www.sunyis.com/
www.aikidoofnorthwestkansas.com |
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DWx
Black Belt
Joined: 17 Jan 2007
Posts: 6455
Location: UK
Styles: Tae Kwon Do & Yang family Tai Chi
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Posted: Fri Jul 15, 2016 2:57 pm Post subject: |
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JR 137 wrote: |
Not to be "that guy," but wasn't there a situation somewhere in the South where people were being lured somewhere through this game and then robbed? |
People will always try to take advantage. Common sense should still apply with this game, not go to rough areas, be mindful your phone is on display, etc. _________________ "Everything has its beauty, but not everyone sees it." ~ Confucius |
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DWx
Black Belt
Joined: 17 Jan 2007
Posts: 6455
Location: UK
Styles: Tae Kwon Do & Yang family Tai Chi
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