was it hard starting out?

Shootfighter · Yellow Belt

was it hard starting out trying to get students? what approach did you take to attract people?

monkeygirl · KF VIP

While I don't own my own school, I can tell you a little.
Your largest market is going to be in children. Therefore, (unless this will totally screw up your art's basis--never sacrifice art for business, that's what makes you a McDojo) try starting some kids' programs like lil' dragons/ninjas, or children's tae kwon do classes (if you happen to be tkd). The one thing you do NOT want to do is to market your school as "combat-oriented" because this is not kid-friendly. I know this sounds like I'm telling you to become a McDojo, but in order to keep your head above water, you need to be business-savvy. But then again, I don't see why doing things in a logical, smart and efficient manner business-wise makes you a McDojo. Just make sure that your training is as good as your marketing.
Whether or not you do kids' classes, you'll want to be aware of the fact that "combat-oriented" classes are extremely intimidating. A family-friendly atmosphere works well. If you market yourself as "combat-oriented", you'll get a few bullies to come to class. However, once they've had their taste of the action and learned a few techniques, they'll most likely leave. You want students that will stay.

I'm sure many more people will give you information that I can't (and someone in the near future will tell you that everything I've said is wrong

), so good luck!
_________________
1st dan & Asst. Instructor TKD 2000-2003

No matter the tune...if you can rock it, rock it hard.

KickChick · Black Belt

You can find some more answers regarding different "approaches" to attract prospective students here in this thread http://www.karateforums.com/viewtopic.php?t=3222&start=0

You must keep a broad marketing approach .. although monkeygirl suggested concentrating on children (largest market) that market also tends to fluctuate throughout the year.

Our school has ten new adult students, some who have crossed over from our fitness kickboxing classes... another good approach to acquiring students.

Shootfighter · Yellow Belt

thanks for the replies. i have been seriously thinking of opening a school but i disagree about wanting it to feel like a family environment. i dont intend to make it a "scary" experience but IMO little kids should start with something else besides MMA.

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