School Growth

CW · White Belt

I am just wondering how you got your school to grow. I have a small class of about 10 students. This number was up to about 20 - 25 before the doors of the place I was teaching out of was closed. It took me about 3 months to find a place to start teaching again. With that long of time with no place to workout I lost most of the students. I am now teaching out of my church. By the way the art that I teach is Ryukyu Kempo. I am a 4th degree black belt. It feels great teaching again, but I am having problems getting the class to grow. The city that I live in Jackson TN. is about 60,000 in size. I would like to hear how you got your school to grow.

Thanks,
Chuck[/img]

G95champ · Black Belt

Unless your trying to make money I like small classes. You can see everyone and work with them on a one on one basis. You have more room and everyone gets more reps in.
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(General George S. Patton Jr.) "It's the unconquerable soul of man, and not the nature of the weapon he uses, that ensures victory."

ninjanurse · KF VIP

Advertise! Flyers, posters, demos, etc.

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"A Black Belt is only the beginning."
Heidi-A student of the arts
Tae Kwon Do,Shotokan,Ju Jitsu,Modern Arnis
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Squawman · Orange Belt

Advertising is the correct way to go. You have to get your name out there and spend some bucks doing it. And as you go looking for new students you have to make sure that you are giving your current students the instruction they need because the best advertisement you will find is word of mouth.

Pacificshore · Black Belt

What is your current student base? Kids or Adults, or a combo of both? Along the lines of "word of mouth" maybe offer your students some incentives to bring in more clientle. Like an extra class, or 30min private lesson, and so forth. Cheap for you, good for them, plus more students

kenpo4life · Blue Belt

Read the book Guerilla Marketing. IT is a classic, and will help big time!
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If my survival means your total destruction, then so be it.

Ryu · Yellow Belt

Do you know how many types of Martial Arts styles there are for world Champions, and lets not forget how many years there have been World Champions.

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Ryan "Ryu" Somers
Blue Belt - ITF Tae Kwon Do
2 Years - Basic Hapkido

Ryu · Yellow Belt

oops, put my previous post in the wrong forum. AAAADUUUUUUH!

_________________
Ryan "Ryu" Somers
Blue Belt - ITF Tae Kwon Do
2 Years - Basic Hapkido

glingglo · Yellow Belt

try having a "buddy day" where all of your students are encouraged to bring a friend in for training, or offer incentives to your students for bringing in new people. your current students are a wonderful recruiting resource- don't be afraid to use them. give them flyers to pass out at their workplaces. there's lots of stuff you can do without spending tons of money. if you work with kids, try to make contacts at the schools in your area. there's a dojo in my neighborhood that's been very successful at building relationships with local elementary schools. they go in and do demos and talk to teachers and often get students referred to them that way.

Guest · Posted: Wed Sep 17, 2003 7:13 pm Post subject:

Try to have a business that is open next to "high traffic areas". It may be hard because you lost your other place and are trying to find a permanent residence. Demos are good. When a movie came out, we did a demo in the movie theater while everyone was waiting in line to see (make sure it's a karate movie!) and had our little kids hand out flyers to those who were watching. Word of mouth is good, have your current students find people to bring and teach a free lesson. Family discount programs to those who currently attend. Post flyers at places like Colleges, where there is a lot of traffic.

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