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Patrick
KF Administrator
Joined: 01 May 2001
Posts: 28758
Location: Los Angeles, California
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Bulltahr
Brown Belt
Joined: 08 Mar 2015
Posts: 727
Location: NEW ZEALAND
Styles: Shotokan, Seido Juku
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 Posted: Tue Aug 10, 2021 4:48 pm Post subject: |
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The irony of location!!
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"We don't have any money, so we will have to think" - Ernest Rutherford |
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Zaine
Black Belt
Joined: 31 Aug 2005
Posts: 2279
Location: Dallas, TX
Styles: Matsumura-Seito, Shobayashi-Ryu, Shudokan, Long Fist, American Street Karate, Southern Mantis, HEMA
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| Posted: Wed Aug 11, 2021 6:21 am Post subject: |
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| Bulltahr wrote: |
| The irony of location!! |
No doubt! I think that if I was in Hollywood I would definitely incorporate it into my system just for the meme, if nothing else!
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Martial arts training is 30% classroom training, 70% solo training.
https://www.instagram.com/nordic_karate/ |
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bushido_man96
KF Sensei
Joined: 31 Mar 2006
Posts: 30188
Location: Hays, KS
Styles: Taekwondo, Combat Hapkido, Aikido, GRACIE, Police Krav Maga, SPEAR
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Spartacus Maximus
Black Belt
Joined: 01 Jun 2014
Posts: 1902
Styles: Shorin ryu
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| Posted: Wed Aug 18, 2021 12:11 am Post subject: |
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Now, that’s creative advertising for sure! I’m sure it gets at least a few people to pop in the front doors. And that’s half of making the sale. People who see it are at least going to be familiar with the reference and be somewhat interested in the first place so the target audience is already determined. And a wide age group too since it includes those who saw and were influenced by the movies who now may likely have kids of their own, and those younger who just discovered the new series. This dojo definitely knows how to exploit a popular trend.
I guess the cobra Kai series isn’t just good for karate nutters and hardcore fans, after all. Has anyone else’s dojo tried surfing that wave for getting people to sign up? |
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sensei8
KF Sensei
Joined: 23 Feb 2008
Posts: 16430
Location: Las Vegas, NV
Styles: Shindokan Saitou-ryu [Shuri-te/Okinawa-te based]
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| Posted: Wed Aug 18, 2021 3:29 pm Post subject: |
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Marketing for marketing. Just got to tip the hat for that. I've never done anything as interesting as that. All I've ever done was just hang a shingle and some window art with some Kanji and logo.
It's said that whatever brings the prospective customer to shadow the door, there's no absolute marketing rule. Use whatever marketing is necessary but let the owner be aware, customers can smell that which is foul a mile away...for the most part.
I love the marketing in the OP, and if the CI is a quality of an instructor, then the marketing won't suffer.
Thanks for the picture, Patrick!!
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LionsDen
Orange Belt
Joined: 06 May 2022
Posts: 177
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| Posted: Sat May 07, 2022 6:02 pm Post subject: |
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| I get a kick out of the fact they say that and they teach karate… |
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