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Patrick
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Joined: 01 May 2001
Posts: 27942
Location: Los Angeles, California

PostPosted: Tue Aug 10, 2021 2:22 pm    Post subject: "The Crane Kick is Not a Real Karate Move" Reply with quote

I saw this on the side of a dojo in North Hollywood. Thought some school owners here might get a kick out of it as a form of marketing.


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Bulltahr
Brown Belt
Brown Belt

Joined: 08 Mar 2015
Posts: 724
Location: NEW ZEALAND
Styles: Shotokan, Seido Juku

PostPosted: Tue Aug 10, 2021 4:48 pm    Post subject: Reply with quote

The irony of location!!
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Zaine
Black Belt
Black Belt

Joined: 31 Aug 2005
Posts: 1770
Location: Dallas, TX
Styles: Shorin Ryu, Shobayashi-Ryu, Shudokan, Long Fist, American Street Karate, Mantis, Schola Saint George (HEMA)

PostPosted: Wed Aug 11, 2021 6:21 am    Post subject: Reply with quote

Bulltahr wrote:
The irony of location!!
No doubt! I think that if I was in Hollywood I would definitely incorporate it into my system just for the meme, if nothing else!
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bushido_man96
KF Sensei
KF Sensei

Joined: 31 Mar 2006
Posts: 28921
Location: Hays, KS
Styles: Taekwondo, Combat Hapkido, Aikido, GRACIE

PostPosted: Wed Aug 11, 2021 11:21 pm    Post subject: Reply with quote

It's definitely an eye-catcher.
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Spartacus Maximus
Black Belt
Black Belt

Joined: 01 Jun 2014
Posts: 1868

Styles: Shorin ryu

PostPosted: Wed Aug 18, 2021 12:11 am    Post subject: Reply with quote

Now, thatís creative advertising for sure! Iím sure it gets at least a few people to pop in the front doors. And thatís half of making the sale. People who see it are at least going to be familiar with the reference and be somewhat interested in the first place so the target audience is already determined. And a wide age group too since it includes those who saw and were influenced by the movies who now may likely have kids of their own, and those younger who just discovered the new series. This dojo definitely knows how to exploit a popular trend.

I guess the cobra Kai series isnít just good for karate nutters and hardcore fans, after all. Has anyone elseís dojo tried surfing that wave for getting people to sign up?
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sensei8
KF Sensei
KF Sensei

Joined: 23 Feb 2008
Posts: 15424
Location: Houston, TX
Styles: Shindokan Saitou-ryu [Shuri-te/Okinawa-te based]

PostPosted: Wed Aug 18, 2021 3:29 pm    Post subject: Reply with quote

Marketing for marketing. Just got to tip the hat for that. I've never done anything as interesting as that. All I've ever done was just hang a shingle and some window art with some Kanji and logo.

It's said that whatever brings the prospective customer to shadow the door, there's no absolute marketing rule. Use whatever marketing is necessary but let the owner be aware, customers can smell that which is foul a mile away...for the most part.

I love the marketing in the OP, and if the CI is a quality of an instructor, then the marketing won't suffer.

Thanks for the picture, Patrick!!



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