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kenpo4life
Blue Belt
Blue Belt

Joined: 14 Oct 2002
Posts: 275
Location: Hayward, Ca
Styles: Kenpo

PostPosted: Mon Sep 12, 2022 12:33 am    Post subject: What is your best tip to bring in adult students Reply with quote

I would like to significantly improve my student roster. What is the best tip that YOU have used or heard of? Thank you in advance
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Zaine
Black Belt
Black Belt

Joined: 31 Aug 2005
Posts: 1996
Location: Dallas, TX
Styles: Matsumura-Seito, Shobayashi-Ryu, Shudokan, Long Fist, American Street Karate, Southern Mantis, HEMA

PostPosted: Mon Sep 12, 2022 11:23 am    Post subject: Reply with quote

There are a lot of people who can help you with this. Marketing is a difficult part of running a school. You didn't mention what steps you're already taking, so I'm going to assume that you have taken none.

I would reach out to a marketing firm and find out what they can offer you. In the mean time, Instagram is a great way to put eyes on your school. Post pictures and videos. Do videos of students and yourself doing kata. Have videos breaking down those kata. Buy ad space on social media. Buy ad time on your local public radio and tv network. Find out when your local grade schools are doing a field day and ask if you can do a demo there. Go to your local colleges and ask about their martial arts clubs, see if you can network with them. When you go to tournaments, are you huddled in a group? Or are you talking to other instructors from different schools? Are you talking to the tournament organizers to get your name on their radars, potentially to help sponsor a tournament? Is there a rec center near you that you can post flyers in?

Get exposure, is the gist of these tips. Make sure that people know your name. In Alabama, there is a lawyer named Alex Shunnarah. He buys every billboard he can. You cannot go down the highway without seeing his face. He's a meme, at this point, but he's also embraced that. You cannot think "I need a lawyer" without thinking of his name. Be the name that people think of.
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bushido_man96
KF Sensei
KF Sensei

Joined: 31 Mar 2006
Posts: 29434
Location: Hays, KS
Styles: Taekwondo, Combat Hapkido, Aikido, GRACIE

PostPosted: Mon Sep 12, 2022 8:16 pm    Post subject: Reply with quote

Offering family rates can help encourage families to make it a group effort. Offering discounts to students who get a friend signed up can be helpful, too.
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kenpo4life
Blue Belt
Blue Belt

Joined: 14 Oct 2002
Posts: 275
Location: Hayward, Ca
Styles: Kenpo

PostPosted: Tue Sep 20, 2022 2:50 pm    Post subject: Reply with quote

Thanks guys
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sensei8
KF Sensei
KF Sensei

Joined: 23 Feb 2008
Posts: 15842
Location: Las Vegas, NV
Styles: Shindokan Saitou-ryu [Shuri-te/Okinawa-te based]

PostPosted: Tue Sep 20, 2022 3:44 pm    Post subject: Reply with quote

Moths to the flame. If your dojo has a reputation of solid integrity and effectiveness and consistency, and not gimmicks, that prospective adult student will darken your dojo's door...if you build it, they will come.



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