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kenpo4life
Blue Belt
Blue Belt

Joined: 14 Oct 2002
Posts: 271
Location: Hayward, Ca
Styles: Kenpo

PostPosted: Wed Jul 21, 2021 12:31 pm    Post subject: The BEST fource of dojo marketing you have read? Reply with quote

Or the most effective method for you all. I am STRESSED and the world is kinda kicking my butt right now. Could use all of your help! Thank you
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bushido_man96
KF Sensei
KF Sensei

Joined: 31 Mar 2006
Posts: 28921
Location: Hays, KS
Styles: Taekwondo, Combat Hapkido, Aikido, GRACIE

PostPosted: Mon Jul 26, 2021 8:43 pm    Post subject: Reply with quote

I read a book titled Black Belt Management by John Graden some time ago. I'm not sure if it's the best, but it might be worth a look.
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kenpo4life
Blue Belt
Blue Belt

Joined: 14 Oct 2002
Posts: 271
Location: Hayward, Ca
Styles: Kenpo

PostPosted: Mon Jul 26, 2021 10:48 pm    Post subject: Reply with quote

I am reading one of his books now, dojo marketing essentials. Thank you, I will look that book up.
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DWx
KF Sensei
KF Sensei

Joined: 17 Jan 2007
Posts: 6418
Location: UK
Styles: Tae Kwon Do & Yang family Tai Chi

PostPosted: Sun Sep 12, 2021 3:21 pm    Post subject: Reply with quote

Who are you marketing to as that will dictate when, where and how you market.

Are you targetting for adult students? Child students? Are you a sports school? self defense?

Once you have that clear that will tell you where you need to be. In general get all the basics covered, Facebook page, website, Google page then you can branch out from there. Post photos from your classes, people having fun, learning stuff. Post your instructors teaching so people can get a feel for the class before attending.

There are some marketing books aimed at Martial Arts instructors but actually any general marketing books will be useful. I listen to a lot of marketing podcasts too as books for digital marketing tend to go out of date pretty quickly.
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